Day 64 of 90 | Day 64 of 120 | Vanity Sizing Research |
Research | Clothing and Body Perception |
- People prefer to buy smaller clothing sizes. Over the last few decades, women's weights went from 140 to over 160. Fashion changed sizing to allow the population to squeeze into smaller sizes.
- Clothing Sizes are important to society and clothing within society.
- Changes in the Human body structure - Chaos in Sizing. From 1949 to 1952, a commercial standard was created for American body size.
- Women Gaze behaviour and assessing women body size - measurements of body composition (e.g., chest size, body mass index, waist-to-hip ratio. importance of clothing in mediating women's body perception.
- Clothing colour affects women's judgement of other women's body attractiveness.